What is the difference between fashion and style?

May 7, 2023
Xander Beaumont
What is the difference between fashion and style?

Defining Fashion and Style

Before we delve into the differences between fashion and style, let's first define these two concepts. Fashion refers to the popular clothing, accessories, footwear, makeup, and hairstyle trends that a majority of people follow. It is a constantly changing phenomenon, influenced by designers, celebrities, and cultural events. On the other hand, style is a personal expression of an individual's unique aesthetic preferences and tastes. It's about how you choose to present yourself to the world through your clothing and accessories, and it remains consistent over time, regardless of the current fashion trends.

The Role of Trends

One of the most significant differences between fashion and style is the role that trends play in each concept. Fashion is all about following the latest trends and embracing what's currently in vogue. It's a collective movement that often reflects the cultural, social, and political climate of a specific time period. When a new trend emerges, it's embraced by the masses and becomes a part of the fashion wave. Fashion trends can change rapidly, sometimes even within a single season.


Conversely, style is a personal choice that isn't dictated by trends. While a stylish individual may incorporate some fashionable elements into their wardrobe, they don't blindly follow every trend that comes along. Instead, they pick and choose the elements that align with their own unique aesthetic and preferences, creating a cohesive look that represents their individuality.

Longevity and Timelessness

Another difference between fashion and style is their longevity. As mentioned earlier, fashion is constantly evolving, with trends coming and going at a rapid pace. This can make it difficult to keep up with the latest fashions, and it often leads to a cycle of purchasing new items regularly to stay current. This constant turnover can also contribute to a sense of disposability, with many fashion items becoming outdated after just a few months or even weeks.


Style, on the other hand, is timeless. It's built on a foundation of personal preferences and a carefully curated wardrobe that reflects an individual's personality and tastes. A stylish person knows what looks good on them and what pieces work well together, regardless of whether they're currently on-trend or not. This focus on personal expression and quality over quantity leads to a sense of longevity in one's wardrobe, with stylish individuals often having a collection of well-loved, timeless pieces that they wear for years.

Self-Expression vs. Fitting In

Fashion is often about fitting in and being part of a larger group. People look to fashion as a way to connect with others who share similar tastes and to feel like they belong to a specific community or culture. This can be a positive aspect of fashion, as it allows for shared experiences and a sense of belonging. However, it can also lead to a lack of individuality, with people dressing in similar ways or following the same trends without much consideration for their own personal preferences.


Style, in contrast, is all about self-expression and showcasing your unique personality through your clothing and accessories. It's about making conscious choices about how you present yourself to the world and selecting pieces that genuinely resonate with you. This focus on individuality allows for a greater diversity of looks and encourages people to embrace their own unique style, rather than simply following the crowd.

Quality vs. Quantity

The focus on trends in fashion often leads to a focus on quantity over quality. Fast fashion, in particular, is notorious for producing inexpensive, trendy items that are meant to be worn for a short time and then discarded. This emphasis on disposable clothing can lead to a lack of investment in high-quality, well-made pieces that will stand the test of time.


Style, however, places a greater emphasis on quality over quantity. A stylish individual is more likely to invest in well-made, timeless pieces that can be worn for years, rather than constantly updating their wardrobe with cheap, trendy items. This approach not only leads to a more sustainable and ethical way of consuming fashion, but it also results in a more cohesive and well-curated wardrobe that truly reflects the individual's personal aesthetic.

Creating a Personal Brand

Finally, one of the most important aspects of style is the creation of a personal brand. Your style is a reflection of your personality, tastes, and values, and it plays a significant role in how others perceive you. By cultivating a unique and consistent personal style, you can create a strong visual identity that sets you apart from others and makes a lasting impression.


Fashion, while undoubtedly influential and important, doesn't offer the same level of personal branding. Because it's focused on trends and fitting in, fashion can often lead to a more homogenized look that doesn't truly showcase an individual's unique qualities. By prioritizing style over fashion, you can create a wardrobe that truly represents who you are and helps you stand out from the crowd.